Monthly Archives: April 2011

Think Like A Publisher #9.5… The Secret of Indie Publishing

Taking a break from the sales part of things, I want to back up for a fairly short chapter on how publishers think about income. Call this Chapter 9.5.  Why Having More Product Is Better Than Having Less Product. I … Continue reading

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Think Like A Publisher #9…. Selling to Independent Bookstores

There is no way that some of this chapter will make sense unless you have read the previous chapters, and most importantly the chapters about sales.  Chapter #7… A Sales Plan and Chapter #8…Price, Discounts, and Sales. Finished refreshing your … Continue reading

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Think Like A Publisher #8… Price, Discounts, and Sales

As some of you said in the comments, I sort of left this on a cliffhanger talking about how to get the other 79 book outlets to make at least 100 book outlets for sales. Please go read Think Like … Continue reading

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Think Like a Publisher #7… A Sales Plan

At times I tend to forget that I sat in the publisher’s chair for seven years, growing a publishing house from nothing to the 5th largest producer of science fiction and fantasy and horror in the nation. And now, sixteen … Continue reading

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Think Like A Publisher #6… Covers and Publisher Looks

Okay, I have escaped unhurt from doing the “Basics of Production” chapter and I had a lot of requests to talk about covers, mostly the production of them. And covers and how to do them is where things get really … Continue reading

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Think Like A Publisher #5… Some Basics on Production

I have  a hunch I’m going to regret this post fairly quickly, but when looking at what needed to be written about, this basic chapter just kept coming up over and over. I just need to run through this before … Continue reading

Posted in On Writing, publishing | Tagged , , , | 55 Comments