Monthly archives for May, 2012

Think Like A Publisher: Chapter 4: Production and Scheduling

Here we go with Chapter Four, the first of the production and sales chapters.

It’s been some time since I wrote the first version of Think Like a Publisher. Since I wrote those first chapters, Scott William Carter and I have taught three workshops by the same name, plus an advanced workshop helping indie writers make more money from their books. This fall I will be teaching a POD workshop on all the aspects of designing and selling paper books. (Watch for the announcement.)

And during those workshops and from comments and from hundreds of sources I learned a ton more information.

Plus the publishing company I helped start (WMG Publishing) now has a full-time employee and has published over 240 different book titles.

And the overall publishing business has changed as well. Amazing numbers of changes, actually.

As traditional publishers grab for more rights and become even more difficult to work with, more and more writers are moving to indie publishing. As they make the jump, they ask basic questions on how to do it, how to be treated with respect as a publisher, and even how to do simple things like setting up a publishing business.

An indie publisher is still a publisher, the same as any traditional publisher.

Think Like a Publisher 2012 is an updated version of the book from over a year ago, including some of what has changed and what I have learned over the last year or more. I’m sure in another two years I’ll do a third edition. Some things are changing that fast.

As time allows, I will post a chapter for free here with a link under the tab above. But the entire 2012 edition is now available in both trade paper and electronic editions in all electronic bookstores (Kindle, B&N, Smashwords and so on) if you want to jump ahead of these posts. (B&N link also has the paper version through Barnes & Noble.com) Make sure you get the green cover. The red cover is the first edition.

Comments on each chapter are welcome and help us all learn, but keep the comments focused on the topic of the chapter, please.

I hope these chapters help you get a jump on learning how to be a publisher.

 

Chapter 4

Production and Scheduling

The first three posts in this series were designed to be a unit and help you get set up as an indie publisher. You should have a business name picked out with a web site domain reserved, understand your upfront costs and have made decisions on how to deal with those costs. Then you should have done a rough guess on income and when each project might break even.

If I had to summarize those first three chapters, I would say this: “Be prepared, set up correctly, keep your costs down, and understand the possible cash flow.”

So the next logical step is the question: “How Do I Get My Books Out To Readers?” In other words, how do I produce and distribute my book? You can’t have distribution without production, so I am starting with production right now.

The first major steps in production are inventory and scheduling.

So to really think like a publisher, you need to understand publishing lists, deadlines, and how distribution must be planned far, far ahead of the actual launching of books.

Basic Production Schedule Organization

Traditional publishers have what are called “Lists.”

Lists are basically a publishing schedule of the books being done each month and how much attention each book will get.

In traditional publishing, the list works like this: If your book is number one on the monthly list, you get better covers, better promotion, and all the attention. And more than likely your advance was higher. If your book is in the number two or three slot, you are called a “mid-list” writer.  If your book is down in the number five or six slot, good luck.

As an indie publisher, you also need to set up a publishing schedule and then, as best as possible, stick to it. And always remember one major thing:

Publishing is an industry driven by deadlines.

Trust me, if you don’t have deadlines, things will just slip by and books won’t get done or published.

Inventory

A publishing business is a business of selling product. I know, as a writer, your story is your baby, your work-of-art. But once you move it into the publishing business it is a widget, something to be sold to readers to enjoy. You are in the sales part of the entertainment industry.

So as you start your business, you first need to know what inventory is available to you, what will be available, and what can be created.

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Online Workshop Schedule

These are the starting dates of upcoming online workshops. Limited to twelve writers. All have openings unless I say closed below. For sign-up and more information about each workshop, click the Online Workshop tab at the top of the page.

Class #1… July 6th … Pitches and Blurbs
Class #2… July 6th … How to Write Thrillers
Class #3… July 6th … How to Write Science Fiction
Class #4… July 6th … Character Voice/Setting
Class #5… July 7th … Writing and Selling Short Stories
Class #6… July 7th … Depth in Writing
Class #7… July 7th … (To be Announced)
Class #8… July 8th … Cliffhangers
Class #9… July 8th … Pacing Your Novel
Class #10… July 8th … Advanced Depth

Class #11… Aug 3rd … Advanced Depth
Class #12… Aug 3rd … Character Voice
Class #13… Aug 3rd … Pacing Your Novel
Class #14… Aug 3rd … Ideas into Stories
Class #15… Aug 4th … Pitches and Blurbs
Class #16… Aug 4th … Depth in Writing
Class #17… Aug 4th …(To Be Announced)
Class #18… Aug 5th … Designing Covers
Class #19… Aug 5th … Writing and Selling Short Stories
Class #20… Aug 5th … How to Write Science Fiction

Class #21… Sept 7th … Pitches and Blurbs
Class #22… Sept 7th … How to Write Thrillers
Class #23… Sept 7th … How to Write Science Fiction
Class #24… Sept 7th … Character Voice/Setting
Class #25… Sept 8th … Writing and Selling Short Stories
Class #26… Sept 8th … Depth in Writing
Class #27… Sept 8th … (To Be Announced)
Class #28… Sept 9th … Cliffhangers
Class #29… Sept 9th … Pacing Your Novel
Class #30… Sept 9th … Advanced Depth
Sign-up and more information under Online Workshops tab at the top of the page.

Classic Workshops

You can sign up for these and start at any point. They are the regular workshops, only you don't send in the homework and you can take them as fast or as slow as you would like.

They are half the price of a regular six week workshop.

Classic Workshops offered.

Making a Living... Classic
Productivity... Classic
Discoverability... Classic
Writing in Series... Classic
Genre Structure... Classic

Lecture Series

More information on these lectures under the Lecture Series Tab above.

#1... Heinlein's Rules... Dean Wesley Smith 15 videos... $75.00

#2... Read Like a Writer... Kristine Kathryn Rusch... 8 videos... $50.00

#3... How to Write a Short Story: The Basics... Kristine Kathryn Rusch.... 7 videos... $50.00

#4... Writer's Block and Procrastination... Dean Wesley Smith... 8 videos... $50.00

#5... Carving Time Out for Your Writing... Dean Wesley Smith.... 8 videos... $50.00

#6... How to Research for Fiction Writers... Kristine Kathryn Rusch.... 14 videos... $75.00

#7... Pen Names: Help With the Decision... Dean Wesley Smith.... 10 videos... $50.00

#8... Motivation: Starting Easier and Writing More... Dean Wesley Smith.... 9 videos... $50.00

#9... Practice: The Attitude and Methods of Practice in Fiction... Dean Wesley Smith.... 10 videos... $50.00

#10... Master Plot Formula: How and Why It Works Today... Dean Wesley Smith.... 9 videos... $50.00

#11... Prolific Lecture: How to Become a Prolific Fiction Writer... Dean Wesley Smith.... 10 videos... $50.00

#12... The Stages of a Fiction Writer: How to Know Where You Are In Learning and How To Move Upward... Dean Wesley Smith.... 11 videos... $50.00

#13... Starting Writing. Or Restarting Your Writing... Dean Wesley Smith.... 9 videos... $50.00

#14... Endings: How to Write Them and Understand What Makes a Good Ending... Dean Wesley Smith.... 9 videos... $50.00

#15... Audio Narration Lecture... Jane Kennedy.... 9 audio lectures... $50.00

#16... Your Writing as an Investment Lecture... Dean Wesley Smith.... 9 videos... $50.00

#17... How to Get Your Books into Bookstores Lecture... Dean Wesley Smith.... 10 videos... $50.00

#18... How to Think Like a Science Fiction Writer Lecture... Kristine Kathryn Rusch....11 videos... $50.00

#19... Why Some Books Sell More Than Other Books... Dean Wesley Smith.... 9 videos... $50.00

#20... How to Write a Page Turning Novel or Story: Basics and Tricks ... Dean Wesley Smith.... 8 videos... $50.00

#21... The Basics of Designing Science Fiction Covers ... Allyson Longueira .... 8 videos... $50.00

#22... The Basics of Designing Mystery, Cozy, or Thriller Covers ... Allyson Longueira .... 8 videos... $50.00

#23... Paying the Price: A Working Writer's Mindset ... Dean Wesley Smith.... 10 videos... $50.00

#24... Writing into the Dark: The Tricks and Methods of Writing Without an Outline... Dean Wesley Smith... 12 videos... $50.00

#25... Reviews: The Good, the Bad, and the Ugly... Dean Wesley Smith... 10 videos... $50.00

#26... Organization... Allyson Longueira... 8 videos... $50.00

#27... Confidence... Dean Wesley Smith... 10 videos... $50.00

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