In an upcoming chapter in How to Think Like a Publisher I’m going to be talking about some of the many ways to get books from your Indie Press into bookstores. At least the physical POD copies.
I have been testing the entire method, just as I always do and just as I did with Pulphouse back in 1987. It works like a charm, as I thought it would, but I needed to test it a few times to make sure. (Kris says I am nuts that way. (grin))
For Example: WMG Publishing only has three books in POD at the moment. The Freelancer’s Survival Guide, The Disappeared, and a five story collection called Five Fantastic Tales. All by Kris. Not much of a selection. Nothing to really do any of the things I am going to talk to you about doing, such as catalogs and other promotion. But even with only three books, it was enough to do a few tests.
Let me talk about what happened today.
I got an order from a bookstore. (Not the first.) Since the store ordered over ten copies, I told the store I would give the store a 45% discount and free freight, which made the store owner very happy. And now they want to know about every new book we put out as soon as we get it out.
So with the high discount, the store ordered a few more copies.
I will have CreateSpace ship them the twenty book order.
I got paid ahead.
What work did I have to do? Set up a new shipping profile on CreateSpace with the store’s address. That was it.
WMG Publishing made $54.55 profit on the order.
That is just under 14% of cover price for each book compared to 8-10% in New York traditional publishing. That’s right, WMG could give a high discount and free shipping and still make 14% of the cover prices of the books after all expenses.
Traditional publishing would kill for a 14% final profit margin.
So now, twenty copies of three books are out in paper in a bookstore. I had to type in an address. Total cost was a few pennies for a flyer. WMG Profit $54.55.
Stay tuned. You too can do this. And even more.