Verso did a very good and pretty solid study on e-reading public, buying new devices, and resistance to even buying a reading device. Some fantastic data in this new study.
One thing I find interesting is that over the last year the resistance to reading fiction on a device has grown to around 50% of all book readers.
Basically, what that means is that indie publishers must use all methods to get their work to readers. I poke fun at the writers who think Kindle is the only place, but I haven’t been shouting much at the writers who don’t bother to go into paper as well with their novels. And by not doing so, they are missing 50% of the reading public.
Anyhow, another fantastic study with real data. And they put how they did the study and the details on the first page. Worth a read. Again, simple to read and understand with great charts.