I am excited this weekend!!
For some time I’ve been hinting about a project that Kris and I have been backing that will help indie publishers get their books into indie bookstores and gift shops and so on. It’s finally in beta test and you can take a look (and buy books and preorder copies of the Fiction River Anthology Series if you want).
Ella Distribution Incorporated. Take a look at EllaDistribution.com It is amazingly cool!
Stephanie Writt and her crew have done an amazing job getting this to this point. Simply amazing.
Ella is (and will be) a combination of a lot of things. It’s a bookstores. It’s a distributor to bookstores and gift shops. It has a collector’s section as well. And it has a portal over to Fiction River Anthology Series and will possibly add in portals to other things like that down the road.
The focus of Ella Distribution is indie publishing. Right now, WMG Publishing is the main thrust of the beta test, but over the next month or so Ella will be adding in other authors/publishers as beta testers. And then on July 15th they will open up the portal to indie publishers to allow them to get books into the Ella Distribution system.
You can read the details on the publishers page, but basically this will be a nonexclusive sales channel for publishers. If Ella distributes your books, you will get the money up front and then just have to order the books and ship them to Ella after you have the money. No risk, nothing exclusive, just another slice of the pie or cash stream, however you look at it.
Ella Distribution is a way for bookstores to order your books with no work on your part. Cool, huh?
Why will bookstores go to Ella Distribution vs Baker and Taylor and Ingrams. Ella is going to give better discounts, that’s why. And free shipping on certain-sized orders. Anyone who has ever been around a bookstore knows how critical that is to indie bookstores. And Ella has had two top indie bookstores advising them as they built this.
So bookstores can get your books through Ingrams or Baker and Taylor or Ella. But they will pay less for your books from Ella Distribution.
Let me be clear here, though. Ella Distribution is not for discount or ebook only publishers. It will work with publishers who have professional-looking trade paper covers and who have their books priced right for discounting to bookstores. The profit for both Ella and the publishers will be pretty thin in some instances. But there is no risk on the publisher side and the books will get into another channel and presented to bookstores around the country.
And remember, this is nonexclusive. A publisher is always free to sell to stores themselves, as we have done in WMG Publishing.
Why July 15th until this opens to all publishers? A couple of reasons. Right now Ella Distribution is in the process of bringing on Indie bookstores and that process will be ongoing for years to come. And Ella has no plans on limiting itself to just indie bookstores. It will also be working with gift shops and major chains. (This has me excited since all casinos have gift shops and I have a Poker Boy series.(grin)) Between now and July 15th, Ella Distribution will finish the beta testing, have a number of indie bookstores ready to order, and then be able to build from there with more publishers and more bookstores.
Ella is going to help all us indie publishers as well with buttons we can put on our web sites that will link directly to where your readers and bookstores can get your book. (They have other things planned to help indie publishers, but that’s all I can remember off the top of my head. (grin))
If you are friends with a local bookstore or work in one, show the buyer Elladistribution.com and tell them what Ella is planning on doing. And show them the discounts.
So, as of this weekend, Ella Distribution is up so you all can see it. If you have been looking for that new book from Kristine Kathryn Rusch, it’s there. You can buy it from the bookstore or signed from the signed books section. You can even find signed copies of my short stories there as well. And check back every week as they add in more major authors, more specials, and so on.
Ella Distribution is in beta testing. Almost there. Take a look around, help Ella test its site. Buy a book to test that as well. Ask them questions.
Wow does this make me excited for all of us indie publishers. It’s going to take some time yet, but we will soon have a way to get our books available to indie bookstores.
Ella Distribution: A direct link from indie publisher to indie bookstores and beyond. (I just made that up… Maybe I should suggest that to the folks at Ella. (grin))