Tag Archives: Think Like A Publisher

Think Like a Publisher 2013: Chapter 6: Sales Plans

This chapter is a pretty extensive revision of an early version of Think Like a Publisher. I wasn’t sure if I wanted to put this chapter and the next few here on the web site. I didn’t in the 2012 version, … Continue reading

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Think Like a Publisher 2013: Chapter 5: Return on Investment

This chapter is brand new to any version of Think Like a Publisher. I’ve honestly been afraid to tackle this issue for some time, but think I might have a handle on it. Keep something clearly in mind as I … Continue reading

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Think Like a Publisher 2013: Chapter 3: Projected Income

Here we go again. It’s been over two years since I wrote the first version of Think Like a Publisher. And a year since I updated it into a 2012 edition. Stunning how time goes by. Since I wrote those … Continue reading

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Think Like a Publisher 2013: Chapter Two: Expected Costs

Here we go again. It’s been over two years since I wrote the first version of Think Like a Publisher. And a year since I updated it into a 2012 edition. Stunning how time goes by. Since I wrote those … Continue reading

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Think Like a Publisher 2013: Chapter One: The Early Decisions

Here we go again. It’s been over two years since I wrote the first version of Think Like a Publisher. And a year since I updated it into a 2012 edition. Stunning how time goes by. Since I wrote those … Continue reading

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Think Like a Publisher 2012: Chapter 2: Expected Costs

Here we go with Chapter Two. It’s been some time since I wrote the first version of Think Like a Publisher. Since I wrote those first chapters, Scott William Carter and I have taught three workshops by the same name, … Continue reading

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Think Like a Publisher 2012. Chapter 1: The Early Decisions

Here we go. It’s been some time since I wrote the first version of Think Like a Publisher. Since I wrote those first chapters, Scott William Carter and I have taught three workshops by the same name, plus an advanced … Continue reading

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Think Like a Publisher #12: The Time It Takes

I had a hunch this series was going to take time as I learned new stuff. So now for some new stuff and some more numbers. Any new business just doesn’t have a clue how long each task will take … Continue reading

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Think Like A Publisher #11… Electronic Sales to Bookstores

Just over a year ago now, Kris was standing at the end of an aisle in a Safeway grocery store as I came around the corner from the deli section. She was staring at one of those huge end-caps of … Continue reading

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Think Like A Publisher #10…. The Returns System

I can’t even believe I’m writing this post in this series. A number of people suggested it and I just looked at them like they were nuts. No indie publisher should ever allow returns or even think about them.  Duh. … Continue reading

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