I had numbers of people asking where I got the 25% number of ebook sales that I used in the last post. It seemed clear to me, honestly, since it was all over the news two weeks ago. But I guess it got missed.
So let me give you some ways of finding this data. First off, it was on www.thepassivevoice.com which is a site everyone should be following every day. He linked to this study about two weeks ago.
Publisher’s Lunch, (www.publishersmarketplace.com) is also a site any writer should be subscribed to. They linked to the study by the AAP right here.
Here are a few major things they said about the AAP 2012 report. (AAP stands for the Association of American Publishers.)
First… “…reporting AAP publishers, which now numbers nearly 1,200 companies.”
Second… “eBook sales remained at their highest levels yet, at $137.6 million–though month-to-month that was only $3.6 million higher than June, and children’s ebooks went from $27.7 million in May to $17.7 million (probably due to Hunger Games). With Random House having sold 9.6 million EL James ebooks in the first three months on sale, 50 Shades is likely to have comprised on the order of $25 million of these ebook sales. Relatively speaking, ebooks stayed at about 25.5 percent of overall trade sales for the month.”
This all came from the AAP 2012 report that goes up through June.
Then in the same report, Publisher’s Marketplace made this statement from the AAP report.
Third… “eBook sales total $768 million for the first half of the year (2012), up a little more than 50 percent over last year’s adjusted six-month total of $504 million, comprising about 25 percent of trade sales.”
More interesting data from the highlights section of the AAP site itself.
- Despite the negative impact of Borders’ bankruptcy and closures, particularly
on print book sales, through three quarters of 2011, the Trade market held
up equal with 2010 revenue figures, even showing a slight increase.
- Brick-and-mortar retail remains the #1 sales distribution channel for
publishers in 2011, as it did in 2010. Publishers’ revenue from
direct-to-consumer sales nearly doubled, topping $1 billion
for the first time.”
If you want to go and buy the entire survey, you can find that and the rest of the 2012 highlights at http://publishers.org/press/74/
So let me simply say this: Of all the studies, from Bowker, different writer’s organizations, and so on, this one comes out with about the same basic summary data as the rest. And seems only slightly flawed, less so than the others and less so now that they have raised the number of publishers responding to the survey to 1,200. That’s a pretty good base.
Ebook sales are around 25% for the first half of 2012 and slowing in growth quickly.
And that was my entire point.