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Fiction Branding… Part 6
One More Preliminary Suggestion… Before getting into more details on branding in general. The suggestion: Have a Shopify store. Is it possible to build a brand with only books selling through Amazon and other bookstores world wide? Sure. My gut sense is that unless you have been living under a rock for the past 15 years or sticking your head in the traditional publishing cesspool, you have already been branding your own series. More than likely you have branded to genre. And your author name has a brand if you got out of your own way and didn’t hide your name in small print at the bottom of the cover.…
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A Little Group Help…
Looking for Anyone Who Has Tried This… Or bought something from them. There is a new place that you can crowd fund a limited edition plushie. It is called Makeship.com. I have not signed up for an account to get behind the scenes, so I was wondering if anyone out there has tried it yet, either as a customer or started a campaign? Or has other information about them and their business. I know the campaigns run for 21 days, are very basic with one product (the plushie), and charge the customers retail value. I have figured out that they are limited editions and will not even start production unless…
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Comments and Questions Here…
Using This Blog For Comments and Questions… On the class called Attend the 2023 Licensing Expo with Dean. I will try to answer any question here so that those who didn’t take the class (but still have interest in licensing) can understand. It is still possible to sign up for the class. And in a couple of weeks I will add this class into the Licensing Transition class from a few years back as the last thing to be added in there. But not for two or three weeks. So did I learn anything this year? Yes, a ton. Am I going to make changes because of what I learned…
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Licensing Expo 2023 All Done!
Put Up 59 Videos from the Expo… Plus other regular videos. I will be spending the next two days in the class adding videos talking about some things that came clear this year, some observations, and some plans going forward. As expected, a smaller year because of the move to June and the fashion focus which made little to no sense at all. Very, very few booths had any kind of fashion. Still a massive experience. Expo is back in May next year. 21-23. More than likely WMG will have a suite for writers to get together and talk after dinner each day, including the day before. One thing I…
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Attending Licensing Expo…
You Can Join Me Through Videos… A couple days of groundwork now up. A day of getting my badge. And now today 17 videos about what the place looks and feels like overall on the first day. Second day. (Wednesday) I will do more of that as well as get down into more details and sample cases and such for idea for writers to use. Third and final day even more down into the weeds with ideas. Then a couple days of how to think about it all from your IP perspectives. So if you are thinking of ever attending the Licensing Expo at some point in the future, I…
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More Licensing Expo…
Attend the Licensing Expo With Me… Virtually… Great dinner tonight with friends in for the Expo. Lunch and dinner tomorrow with friends as well. I have three days of groundwork now up on the class. More Monday when I go to get my badge. This will be me attending the Licensing Expo and taking pictures and movies and describing things every day when the day is over. If you are thinking of ever attending the Licensing Expo at some point in the future, I would suggest you jump into this. It is still open on Teachable. It is called ATTEND THE 2023 LICENSING EXPO WITH DEAN. Direct link is https://wmg-publishing-workshops-and-lectures.teachable.com/courses/licensing-2023…
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Attend Licensing Expo With Me…
Just Started Up… A couple days of groundwork now up. More tomorrow and then more on Monday when I go to get my badge. This will be me attending the Licensing Expo and taking pictures and movies and describing things every day when the day is over. If you are thinking of ever attending the Licensing Expo at some point in the future, I would suggest you jump into this. It is still open on Teachable. It is called ATTEND THE 2023 LICENSING EXPO WITH DEAN. Direct link is https://wmg-publishing-workshops-and-lectures.teachable.com/courses/licensing-2023 Again, it will be videos and photos that I will upload each night when I get home, along with videos…
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A Special Class For the Sale
Half Price Sale Still Going… Just find the course you want on Teachable, then hit purchase and put in the code Surprise And hit apply and you will have it for half price. This year, with the 2023 Licensing Expo, we have been planning on having me do a class here where people can virtually attend the Expo with me to help learn what it is all about, see it, learn a ton, and take some of the mystery away. We were not going to start this for another week or two, but then decided to add it in during the last half of this half-price sale. Give those of…
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Bite-Sized Copyright
Learn Copyright Every Week Painlessly… Yup, I know. You have been meaning to get to learning copyright, but it just doesn’t seem important enough yet. You are making great money “selling” your stories on Amazon and other places, and the entire licensing thing just seems pointless. Sadly, most writers feel that way right up to the moment something happens. Copyright is like learning craft in fiction writing. The more you know, the more you realize you need to know. And the more you know, interestingly enough, the more money you make overall. But learning it on your own is difficult at best. And for many writers, tedious, so it gets…
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Intellectual Property Valuation Basics
Some Basics Before Moving On… The World Intellectual Property Organization (WIPO) has laid out some basics when it comes to putting a value on IP. So I am just going to quote a few of those from their web site here for the purpose of education. First off, an IP must have exclusivity. WIPO says: “The value of an IP asset essentially comes from the right the owner of that asset has to exclude competitors from using it. For an IP asset to have a quantifiable value it should: generate a measurable amount of economic benefits to its owner/user; and enhance the value of other assets with which it is…