On John Scalzi’s blog there was a great discussion on Yog’s Law (coined by Jim McDonald a very long time ago), which is basically “Money Always Flows to the Writer.” And how indie publishing has not changed that law.
Writers still have a writing business. (Here I am always trying to get writers to think like a business person.)
When deciding to indie publish, writers set up a publisher, which is a second business. That publisher must spend money, but the money still flows to the writer.
As Scalzi said, in indie publishing, the control of the money remains with the writer. The moment you give away the control of how the money is spent, you are in trouble.
Money always flows to the writer.
In indie publishing, money is always controlled by the writer.
Great blog and some great comments. Worth the read.