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Licensing Videos
New Videos Are Up… In both the Master Business Class and in the Licensing Transition class. Basically, in a nutshell, the videos that Kris and I came up with as early details from the Licensing Expo are this: — Future looking — Brand, not just branding of covers, but start thinking of your work and series in terms of a brand or brands. — Learn copyright (this one most of you will ignore and it will bite you later.) — You must attend the Expo at least once to understand this part of the business. — Everything is image focused, so you must start slowly controlling the art for your…
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Some Things Made Clear
I Hope… On Licensing Art… When Kris and I first came out of the Licensing Expo, it was clear to us that art was a critical component of any license. So we assumed that it would be the best for writers to start buying more rights for the art because the royalty free sites licenses did not allow for use of the art in many ways. In theory, that is correct, and in the Licensing Transition Class on Teachable, later this winter, we will be talking about art licenses, what to do, what not to do, that sort of thing, including looking at contracts for art licenses. But for now,…