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Killing the Top Ten Sacred Cows of Indie Publishing: #9… You Must Sell Books Cheaply

Myths ignore facts. Myths are often beliefs built from fear or past actions. In this series, and in the previous series of Killing the Top Ten Sacred Cows of Publishing, I call the myths that control writers “Sacred Cows.” Writers hold onto myths like lifelines that are keeping them from drowning in a raging river […]

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Think Like A Publisher: #3….Projected Income

The first chapter in this new series was “The Early Decisions” which included picking a business name, setting up checking accounts, and so on. The second chapter was “Expected Costs.” To actually get a profit-and-loss calculation for a book project, you must now make some pricing decisions and projections of income. Yeah, I know. I […]

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