This is sort of a continuation of the last promotion post, but a ton of words shorter I promise. And if you haven’t read the comments on the last promotion post, I would suggest you do so. Some wonderful discussion there.
I saved this part of the promotion post to stand alone because I knew if I didn’t, it would get lost. So here is my thesis statement:
Maybe your book is selling because it’s a great book. Not because you promoted it.
I know. Shock! Am I trying to tell you that good storytelling sells?
Yes, I am. Because readers have this scary ability to hear about and go find good writing and good stories they want to read.
And a bad or amateur story doesn’t sell no matter how much you Twitter and Facebook and blog tour about it. Sorry.
I was stunned in the last post that I only got one comment “But what about Amanda Hocking?”
Amanda Hocking has a blog with a lot of followers where she talks about her life in general and sometimes her books. But why her books sold as much as they did and why New York stepped in and offered her millions was not because of her blog. Nope. The readers and New York did not buy her blog. It was because she wrote some damn fine books that readers wanted to read.
It really is that simple.
But putting the responsibility squarely back on the writer’s shoulders to write better stories is scary. Especially to new writers who really don’t understand what it takes to write a quality story that hundreds or thousands or millions will want to read. New writers don’t even know what they don’t know. They just don’t have the study or the practice or the words under their fingers yet.
Writing good stories is a skill that takes time to learn. It can be learned. It’s not a talent, it’s a craft that can be studied and learned with enough effort and drive and practice.
But writing and learning need to be the focus.
So if you are out promoting your third novel and wondering why it’s not selling, maybe your time would be better served to learn how to write a better story. Just maybe.
Attitude is Everything!!
A mentor of mine once told me a secret about writing that really, really hit home.
He and I were in a workshop and he told some young beginning writer (with a horrid attitude) to turn a story into a novel. That was his entire critique of the story which was so poorly done that it had no hope at all in my opinion. And the writer was so full of himself, he wasn’t going to listen to anything negative about the story anyway. He thought his one story a masterpiece and he was going to make sure the world knew it was. In fact, the only reason he had submitted it to the workshop was to impress my mentor friend.
So as we were walking away from the workshop, I asked my mentor why he had told the young writer to turn that awful story into a novel.
My mentor just smiled and said, “With someone like him who has a pile of crap, tell them to make it into a bigger pile of crap and they go away happy.”
Folks, sorry, but if you have only written one novel or few short stories, promoting a pile of crap just won’t help you.
And trust me, I wrote some really heaping, steaming piles of crap when I started out. We all do. And my piles of crap were pretentious because I came from a poetry background and thought I knew everything about writing. They were rewritten to death because I believed that was the way to create art. They had zero thought to the art of storytelling or what a reader on the other side might be thinking when reading it.
They stank up the place and I had no idea at the time.
Looking back, I have no idea what would have happened to me at that point in the 1970s when I wrote those early stories if I had the modern world of easy access to publishing. I imagine I would have published and promoted them to death and wondered why readers were so stupid as to not understand my great art.
Luckily I didn’t, so I just sent them to editors who paid no attention and sent me form rejections.
Writing good stories readers want to read is a craft that can be learned, but it takes time. And a ton of practice and learning combined with the practice. Focused practice.
Attitude is everything. And that attitude needs to be a hunger to learn and to become a better storyteller.
So my suggestion: Put your story out on the market either to editors or readers and forget it and focus forward on learning and writing more stories. It can’t hurt you to have them out. No one will read them if they are a stinking pile of crap. So no big deal.
And if you happened to have gotten close to a story that works, then readers will pay you money for it without you doing a thing to push them. And you will then know and can take credit for writing a good story.
And when that happens, take the credit. You will deserve it.
Keep writing and learning and writing and learning and writing and learning.
There will be enough time down the road for promotion of the right book.
And keep having fun.
Copyright © 2012 Dean Wesley Smith
Cover art copyright Philcold/Dreamstime